Channel Partners 2018: Helping Service Providers Leverage Market Opportunities

Once again, I’m happy to be making a return to our blog! For netsapiens, 2018 is proving to be a year of increased growth and I can honestly say the evolution of our unified communications (UC) SNAPsolution platform continues to be based largely on the input and needs of our customers. I would like to take this opportunity to thank you for choosing us and being a part of our vision to empower managed service providers (MSPs) with the technology and support they need to meet the needs of today’s modern enterprises.

In fact, supporting service providers was one of the main reasons why, last month, the netsapiens team went to Channel Partners Conference & Expo in Las Vegas. Here are a few key takeaways for MSPs that I think are directly applicable to netsapiens’ value as a B2B provider of UC solutions.

An Industry of Opportunity

Enterprises these days are looking for innovative solutions that are simple to use. They want to leverage new technologies like unified communications, software-defined networking (SD-WAN) and the internet of things (IoT) to lower costs and accelerate productivity. That’s where MSPs come in. They can provide the full-service experience that many companies seek. Of course, to succeed, MSPs need to do more than sell technologically-innovative products. While at Channel Partners, I heard a lot of discussion around a second important theme – the need for service providers to differentiate themselves across all aspects of the customer experience.

Differentiating How You Go to Market

Last year in December, you might have seen me sit down with JSA TV and a few of our partners to talk about the Cisco-BroadSoft merger, which was recently completed this February. We noted that when smaller telecommunications companies merge with global giants, their customers often fear becoming just another relatively unknown account. As a result, they often shop around for alternatives. This provides a big opportunity for many of our MSP partners to demonstrate they have the technological aptitude of the bigger players, while still being nimble enough to cater to an end-user’s needs. Here’s how netsapiens can help:

Superior Platform

As a B2B company, netsapiens offers an advanced hosted PBX and UC platform – SNAPsolution – that is quick and easy for MSPs to deploy. It includes a full suite of traditional PBX features as well as those enabled by cloud-based UC systems. As a result, MSPs can provide their end-users with voice services and video conferencing as well as mobility, redundancy, disaster recovery, unified messaging and much more. With SNAPsolution, our customers have the next-gen technology to compete with bigger players.

Improved Control and Flexibility

However, we do more for our MSP partners than just provide them with a leading-class product. We also give them with the control they need to customize our UC features to satisfy the changing demands of their end-users. For example, many MSPs still resell voice services from third-party providers that charge on a per-seat or per-account basis. This can make it expensive to sign new customers and add new features. It also reduces flexibility in supporting an end-user’s needs, especially when an MSP must involve multiple companies to troubleshoot issues with call quality. With SNAPsolution’s universal session licensing, we’ve solved this problem by empowering MSPs to mesh voice and other UC services into one bundle while paying on a concurrent call basis. This gives them a turnkey solution that they can flex as needed to serve their customers.

Dependable Support

From an MSP and end-user perspective, great service leads to happy, retained customers. Yet this relationship can be profoundly affected by the MSP – solutions provider relationship. At netsapiens, we make sure our partners have the training and support they need to maximize their ROI. We cover everything from technical training to custom integrations, platform audits and even industry best practices. In fact, we recently drafted an e-book on marketing for MSPs. Across the board, we are focused on helping our MSP channel partners stand out and differentiate themselves in the market.

In short, the netsapiens team and I had a great time at Channel Partners. The market for MSPs is bright and we stand ready to help them increase their value to customers by supporting their existing services with an affordable, easy-to-integrate UC solution. Find out more about how SNAPsolution can work for you – email us at!