By Jeff Korn, CEO & Chairman, Crexendo®
At Crexendo®, we’ve always believed that technology should adapt to your business — not force you to adapt to it. As service providers, you know your customers better than anyone. You know where your market is headed, what your clients expect, and how you want to grow. Yet, for far too long, too many platforms have treated providers like one-size-fits-all customers, boxing them into rigid, inflexible models. We set out to change that.
One Size Does Not Fit All
Freedom to Deploy: Your Cloud, Our Secure Cloud, or a Hybrid Approach
When it comes to deploying your communications platform, flexibility isn’t just a nice-to-have—it’s essential. That’s why the NetSapiens® platform is designed to meet you where you are and grow with you wherever you want to go.
With Crexendo®, you’re never boxed into a single deployment model. You have complete freedom to:
- Run it in your own cloud, giving you full control over infrastructure, security policies, and performance optimization.
- Leverage our Secure Oracle Cloud Infrastructure (OCI), tapping into world-class scalability, reliability, and compliance standards without the burden of managing physical assets.
- Blend the best of both worlds with a Hybrid Deployment, combining the control of your private environment with the elasticity and resilience of the cloud.
This choice matters. It means you can align your platform strategy with your operational goals, cost structures, and growth plans—without compromise. Whether you’re prioritizing rapid expansion, cost efficiency, regulatory compliance, or all of the above, Crexendo gives you the architectural freedom to build your success story on your terms. Because in a fast-changing market, the power to choose isn’t just an advantage. It’s a necessity.
Personalize, Integrate, and Differentiate: Unlock Endless Possibilities
In today’s competitive communications landscape, standing out means more than just delivering basic services — it means creating experiences that are uniquely yours. The NetSapiens® platform is built to help you do exactly that.
With one of the largest ecosystems of pre-integrated technology partners and one of the broadest sets of APIs in the industry, NetSapiens empowers you to:
- Personalize your offerings to match your brand, your market, and your customers’ evolving needs.
- Integrate seamlessly with CRMs, billing platforms, collaboration tools, analytics systems, and more — giving you powerful capabilities without the complexity.
- Differentiate in a crowded market by building services and workflows that are truly your own, not the same cookie-cutter solutions your competitors are selling.
Our expansive API library gives you the tools to innovate faster, automate smarter, and connect deeper with your customers. Whether you want to launch new features, create unique user experiences, or tie into specialized industry apps, the NetSapiens platform gives you the freedom — and the firepower — to lead.
When you have the right partners, the right integrations, and the right flexibility, you’re not just another provider. You become the provider that everyone else is chasing.
Pay for What You Use, Not What You Don’t
In a world where flexibility and efficiency are key to growth, the old model of paying per seat—whether or not a user is active—just doesn’t make sense anymore.
At Crexendo®, we believe your costs should reflect your real usage, not paying your vendor for empty seats. That’s why our NetSapiens® platform uses a session-based licensing model, not a per-seat model.
Instead of paying for every single user, you pay based on the number of active sessions at any given time. The result? Massive efficiency, better margins for you, and the ability to serve more customers without constantly adding to your costs.
Here’s why it matters:
- Most users aren’t active at the same time. Why pay for 40 users if only 1 is on a call at once?
- Session licensing mirrors real-world usage. You scale naturally as your customer activity grows—not based on a static license count.
- Built-in oversubscription opportunity. With typical oversubscription rates of 40:1 to 200:1 depending on your vertical, you can dramatically grow your user base — without dramatically growing your licensing costs.
When you only pay for what you truly use, every new customer you add drives real profitability — not just bigger bills from your vendor.
With Crexendo’s NetSapiens® platform, you finally break free from outdated pricing traps — and unlock a smarter, more sustainable way to grow.
100% Brandable: Loyalty That Stays with You — Not Your Vendor.
Your brand is your identity. It’s how your customers recognize you, trust you, and stay loyal to you. At Crexendo®, we believe that brand loyalty should belong to you — not your platform vendor. That’s why the NetSapiens® platform is built to be 100% brandable. From the softphone to the web portal, from notifications to customer support touchpoints, every part of the user experience can carry your logo, your colors, and your identity — not ours.
With NetSapiens, you can:
- Own the entire customer experience, from first login to every call or collaboration session.
- Strengthen customer loyalty by keeping your brand — and only your brand — top of mind.
- Stand apart from resellers who are stuck pushing their vendor’s name instead of their own.
Just a seamless, professional experience that builds your reputation and your value with every interaction. At the end of the day, your customers should know exactly who is delivering their world-class communications — and with Crexendo®, that answer will always be you.
Final Thoughts
At Crexendo®, our mission has always been simple: to put the power back in the hands of service providers.
Every decision we make — every innovation, every enhancement to the NetSapiens® platform — is driven by listening to what you need to grow, to differentiate, and to succeed on your terms. We know the challenges in this industry aren’t getting easier. Expectations are higher. Competition is tougher. But we believe that when you have the right platform — one that’s built for your freedom, not your restrictions — there’s no limit to what you can achieve.
Thank you for trusting Crexendo to be part of your story. We’re just getting started — and we’re excited to keep building the future together.
– Jeff Korn
CEO & Chairman, Crexendo, Inc.


